In the heart of the Neapolitan historical center rises Schiara .

The importance of the ancient Monumental Complex of Santa Chiara, which gives its name to the maison de charme, can almost be touched and brightens the terraces with its yellow tuff stonework.

But Schiara is also the realization of the hopeful, Neapolitan wish addà schiarà, or things will get better, which gives courage in dark times.



Studio RITI

Magic, and superstition have been intertwined in the Neapolitan culture since ancient times.

They have their roots in the miseries and misfortunes that hit the city of Naples.

To be superstitious is ignorant, but not to be is bad luck, said the great Eduardo De Filippo.

One of the symbols of this city, Totò, interpreted the “jettatore”: the unfortunate owner of bad luck.

To counteract bad luck, various superstitious rites and amulets have been developed: from the horn to the horseshoe, from the hunchback to the garlic crown…